我国农村广阔,人口众多,市场巨大,厂商对此必须有足够的认识,并客观地分析农村市场的现状,从而挖掘出其巨大的诱人的潜在需求。 一、农村市场是有差别的市场。 按支出水平的不同,农村市场大体上可分为3个不同层次的子市场。3个层次的人口比例大致为3:5:2。 第一层次:温饱型。包括西部大 China has a vast rural area, a large population, and a huge market. Manufacturers must have sufficient knowledge of this, and objectively analyze the status quo of the rural market, so as to tap its huge and attractive potential demand. First, the rural market is a differentiated market. According to the level of expenditure, the rural market can be roughly divided into three sub-markets at different levels. The three-level population ratio is roughly 3:5:2. The first level: food and clothing. Including Western China University