文化:中国服装品牌打造品牌溢价最大的障碍,是时尚话语权的缺位,根源则在于对于中国文化挖掘与发挥的缺失及对于本土文化自信的不足。那些曾被我们遗忘、忽略、丢失的文化传统,正是中国服装品牌本原的文化基点,不断创新、积累并沉淀的中国文化必将成为中国服装品牌的基因与内核,并在传承中最终打造出具有恒久生命力的品牌价值。传播:微博、微信、二维码、SNS等社会化媒体的营销方式已成为商业品牌吸引消费者关注的有效手段。在这个有史以来距离消费者最近的沟通渠道中,我们可以以网络聚合群体最乐于接 Culture: The biggest obstacle for the Chinese clothing brand to create a brand premium is the absence of the right to speak of fashion. The root cause lies in the lack of excavation and development of Chinese culture and the lack of confidence in the local culture. The cultural traditions that have been forgotten, overlooked and lost by us are exactly the cultural base of the Chinese clothing brand. The constant innovation, accumulation and precipitation of Chinese culture will surely become the genes and nucleus of the Chinese clothing brand and will eventually be built in the tradition Out of brand value with long-lasting vitality. Spread: The marketing methods of social media such as Weibo, WeChat, QR code and SNS have become effective means for commercial brands to attract consumers’ attention. In this history of the most recent consumer communication channels, we can be most happy to network aggregation groups