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央视新科动漫频道与《中国电视·动画》杂志旨在全心全意地为青少年服务,这种服务的发端在于平等与分享。青少年代表未来,在青少年人群中孕育着极大的创造性力量,他们不仅将引领时尚和文化消费潮流,还将有更新的市场创意,更新的品牌创造,同时这种创造也更贴近国际化语境,一个崭新的创客潮流来临了。我们的平台正在引入这个新文化潮流中坚实、有质感的内容。在此我们以开放的态度,平等的意识,疑聚青少年人群中的优秀分子,来共同塑造具备知识产权的内容品牌。我们的自身品牌内容体系,即自主知识产权的品牌内容,保有鲜明的主题,鲜明的艺术特征,并追求具有社会责任感的文化价值呈现。
CCTV Xinke Animation Channel and “China Television and Animation” magazine aim to serve young people wholeheartedly. The starting point of this service is equality and sharing. Teenagers represent the future and bring forth great creative power among young people. They will not only lead the trend of fashion and cultural consumption, but also have new market ideas and new brand creation. At the same time, this creation will be closer to the international context , A brand new trader trend is coming. Our platform is bringing solid, textured content to this new culture. We are here to work together to shape the content brand with intellectual property with an open mind, equal awareness and high-profile elements from the young people. Our own brand content system, that is, brand content of independent intellectual property rights, maintains distinctive themes, distinctive artistic features, and pursues cultural values that are socially responsible.