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近几年中国网络媒体国际传播在议程设置上取得了一定的进步与提高,但也存在相应的问题与不足。本文采用内容分析法,分析了中国十大网站英文版的议程设置,发现其存在的问题主要表现为:议程设置意识不足、内容单一、来源匮乏、内容模式化以及语言生硬化,解决上述问题应从以下几个方面入手:增强议程设置意识以把握议程设置主动权;植入“中国基因”以丰富议程内容;追踪信息热点以拓宽议程来源;设置新闻叙事框架以构建对外传播话语新体系。
In recent years, the international media of online media in China has made certain progress and improvement in the agenda setting, but there are also corresponding problems and shortcomings. This article uses the content analysis method to analyze the agenda settings of the Chinese version of the Top Ten Websites in China and finds that there are some problems in the English version of the Chinese Top Ten Websites, such as: lack of awareness of agenda setting, single content, lack of source, content moderation and language hardening. In the following aspects, we should enhance awareness of agenda setting to take the initiative in setting the agenda; implant “China Gene” to enrich the agenda; track information hotspots to broaden agenda sources; and set up a news narrative framework to build a new system of foreign communication discourse.