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央视招标已是风雨十年路,10年中,每年都有许多企业夺取各种“标王”称号,每年一度的招标会成为企业争夺广告资源、展现企业实力的盛会。在这场盛宴中,有的是尽享美味,赚的盆满钵平,成为“市场明星”；有的是营养过剩,消化不良,最后被市场淘汰,成为“广告明星”们的反面教材。为什么有如此差距呢?企业如能在广告前充分准备,运作过程中表现出色,营销配合及时和内部资源支持有力,那么“广告明星”成为“市场明星”不是梦!
Ten years of storm ten years of CCTV bidding, 10 years, every year, many companies seize all kinds of “superscript king” title, the annual bidding will become the enterprise competition for advertising resources, show the strength of the enterprise event. In this feast, some are enjoying the delicious, earned pots, become a “market star”; some overnutrition, indigestion, and finally out of the market, as the “advertising star” who are the opposite of the textbook. Why such a gap? If companies can fully prepare before advertising, the operation of outstanding performance, timely marketing and support for internal resources, then the “advertising star” to become a “market star” is not a dream!