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当今社会已进入服务经济时代,服务品牌已成为客运站的无形资产,成为其核心竞争力的源泉,只有深化创建服务品牌,加快服务品牌发展战略,从行为管理到多元服务,从注重流程到引导消费,从注重形式到追求效益,在服务理念、服务功能上进行重新整合与创新,切实打造服务品牌,才能全面提高服务质量,才能在市场竞争中处于主导地位。
Today’s society has entered the era of service economy. Service brands have become the intangible assets of passenger terminals and have become the source of their core competitiveness. Only by deepening the creation of service brands, accelerating service brand development strategies, from behavior management to diversified services, from focusing on processes to guiding Consumption, from the focus on the form to the pursuit of efficiency, in the service concept, service functions on the reintegration and innovation, and truly create service brand, in order to fully improve service quality, in order to compete in the market dominance.