说到“统一”方便面,中国大陆消费者几乎无人不知,但说到口味,统一方便面一直都没能在消费者心智中植入“大符号”。正是因为统一方便面无论在4P的哪个环节都比其他牌子方便面的营销更正宗,更像个大公司,长期背着有经验、更专业的包袱,多年以来的广告创意和投放策略不能说不够好,对大事件大机会的捕捉也不能说不准确,但是面对不够犀利的产品,广告人的才华也只能是起到个隔靴搔痒作用。正是由于手上没有领导型产品,统一方便面才会有胆去做口味区域化,才会出现背离方便面经典口味的“老坛酸菜”。正是这种背离思维定势的产品策略催生了让消费者获得崭新消费体验的产品,发现了自己“未被满足的需求”。作为汤面的方便面,其核心在汤不在面。例如在 Speaking of “unified” instant noodles, almost no one in mainland China consumers, but when it comes to taste, unified instant noodles has not been implanted in the minds of consumers “big sign ”. Precisely because unified instant noodles are more authentic than any other brand of instant noodles at any point in the 4P, they are more like big companies carrying long-term, more experienced and professional burdens. Their creative ideas and delivery strategies over the years can not be said to be not good enough , The big event on the big event can not capture the inaccurate, but the face of not sharp enough products, advertising talent can only play a role in itching. It is precisely because there is no leading product on hand, a unified instant noodles will have a guts to taste regionalization, will appear deviate from the classic taste of instant noodles, “Lao Tan pickled cabbage.” It is this departure from the mindset of the product strategy gave birth to consumers to obtain a new consumer experience of the product, found their “unmet need ”. As a noodle soup instant noodles, the core of the soup in the face. For example