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党刊传播党的声音,宣传党的主张,是党委决策部署、指导工作、联系群众的重要渠道,也是党提高执政能力,加强思想政治工作,进行正确舆论导向和舆论监督的重要阵地和强大武器。当今是一个思想文化多元、资讯发达、媒体竞争激烈的时代,期刊业之间的竞争也日趋激烈。党刊尤其是城市党刊要想在当今刊物林立、竞争激烈的都市环境中,站稳脚跟,求得发展,就必须在刊物的特色上下功夫。
Party journals disseminate the party’s voice and advocate the party’s advocacy is an important channel for party committees to make policy decisions and deploy and guide their work and to reach the masses. It is also an important position and a powerful weapon for the party to enhance its ability to govern, strengthen its ideological and political work, and conduct correct public opinion and public opinion supervision . Today is an era of diverse ideology and culture, developed information and intense media competition. The competition among periodicals is also getting fiercer. In order to gain a firm foothold and seek development, party journals, especially urban party journals, must strive for the characteristics of journals in today’s highly-publicized and prosperous urban environment.