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很多学者研究在线商品评论对消费者购买决策产生的影响,本文在此基础上,基于在线商品虚假评论的类型与发布方式,从消费者和商家两个维度研究虚假评论产生的影响。
Many scholars study the impact of online product reviews on consumer purchasing decisions. Based on this, based on the types and distribution methods of online product fake reviews, this paper studies the impact of fake reviews from both consumer and business perspectives.