近年来,媒体广告经营加快了发展步伐,取得了可喜的成就,同时也出现了让人头疼的问题:消费者对虚假广告的愤怒正在向媒体迁移,广告客户对媒体传播效果的质疑正影响着他们的营销观念,他们开始将预算向其他营销环节分流。 In recent years, the media advertising business has accelerated its pace of development and made gratifying achievements. At the same time, there has been a troublesome problem: the anger of consumers on false advertisements is moving towards the media, and the question of advertisers’ media dissemination effects is affecting Their marketing concept, they began to divert the budget to other marketing aspects.