巴西联合利华奥妙洗衣粉盒中加入了一样不同寻常的东西:一个GPS定位器。它能让促销机构Bullet跟随消费者找到他们的家。巴西奥妙将GPS定位技术巧妙地运用到产品促销活动中,消费者无需主动兑奖,礼品自会跟踪上门。从8月份开始,如果哪个巴西消费者买到的洗衣粉盒里内置了GPS定位仪,那么惊喜便会被自动送上门。这些 Unilever in Brazil Unusual laundry detergent box to add something unusual: a GPS locator. It allows Bullet, a marketing agency, to follow consumers and find their home. Brazil mysterious GPS positioning technology cleverly applied to product promotions, consumers do not need to take the initiative Duijiang, gifts will be tracking home. From August onwards, if a Brazilian consumer has bought a built-in GPS locator in the detergent box, the surprise will be automatically sent home. These ones