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处于成长中的中国家电企业为了参与全球市场的竞争,需要不断进行海外投资,其投资方向的战略选择受到许多因素的影响。本文以投资方向的理论为基础,通过分析TCL的国外投资历程,总结了影响中国家电企业投资方向选择的相关因素,为中国家电企业在进行海外投资时的战略选择提供了一定的分析指导。
In order to participate in the global market competition, growing Chinese home appliance companies need to continuously invest overseas. The strategic choice of their investment direction is affected by many factors. Based on the theory of investment direction, this article analyzes the foreign investment history of TCL and summarizes the relevant factors affecting the choice of investment direction of Chinese home appliance companies, providing a certain analysis and guidance for Chinese household electrical appliance enterprises in their strategic choices when making overseas investments.