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熟知 The North Face 这个品牌的朋友.都知道它一向低调.40余年来专注户外领域,造出优质装备保障户外爱好者发挥最大潜能。它的官方赞助对象从来只有专业运动员,那年日本红透半边天的天皇木村拓哉穿它的羽绒拍剧也是本人意愿,不炒作不刻意借用传媒力量渐渐成为风格。1968年成立的 The North Face,40岁其实还很年轻,正雄心万丈而非借古怀今。所以 The North Face 的领军团长 Steve Rendle 并没有于光辉的历史大造文章,而是坚持履行 NEVER STOP EXPLORING 的格言,在2008大计进取,因为未来的路还很长。Steve Rendle 说:“我们是功能性为重心的品牌,不会为设计而牺
Friends who are familiar with the brand of The North Face know that it has always been low-key. For more than 40 years, it has focused on the outdoor field and created high-quality equipment to ensure outdoor enthusiasts reach their maximum potential. Its official sponsorship has always been only professional athletes. That year, Japan’s Emperor Hiroaki, who was very popular with Japan, wore its down pleasing drama and was also willing. It did not deliberately borrow media power and gradually became a style. Founded in 1968, The North Face is actually very young at the age of 40. It is an ambitious person rather than an ancient one. So the leader of The North Face, Steve Rendle, did not make an article in Guanghui’s history. Instead, he insisted on fulfilling the motto of NEVER STOP EXPLORING. He took great initiative in 2008 because the road ahead is long. Steve Rendle said: ”We are a functional brand and will not sacrifice for design."