娱乐营销不再是新鲜词。伴随着一场场娱乐赛事的争锋,各品牌、厂商也开始了广告战。从媒体的选择,到广告的创意,再到广告的内容,可以勾勒出这场PK赛的大致轮廓;从线上广告,再到线下活动,又可以描绘出广告运动的大体流程。这样的银幕PK,受益的究竟是消费者、广告主还是媒体?定论难下,不过不论结果如何,这场广告赛事都已经足够精彩。 Entertainment marketing is no longer a new word. Accompanied by a field entertainment competition, all brands, manufacturers also started advertising campaigns. From the choice of the media, to creative advertising, to advertising content, you can outline the general outline of this PK game; from online advertising to offline activities, and can depict the general flow of advertising campaigns. This screen PK, the benefit is whether consumers, advertisers or the media? Hard conclusion, but no matter what the outcome, this advertising event has been good enough.