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采用文献资料法、逻辑分析法等方法,就城市电视台在北京奥运报道期间所面临的现状加以分析,指出其优势在于:1)土生土长深悉本地受众需要;2)精力集中,服务一方;3)本土媒体具有受众亲切感。其劣势在于:1)新闻源:央视垄断,一手资料匮乏;2)互动性:网络当先,互动欠缺;3)经济力:资金不足,难以承担大赛报道的高额支出。研究认为,城市电视台在奥运报道这场新闻大战中确保其一席之地,首先要对自己进行客观、全面的分析,扬长避短、发挥优势,要以“平视”的角度看待自己:既不可妄自菲薄,又不可盲目而动。
This paper analyzes the status quo of city television stations during the Beijing Olympic Games and points out that the advantages lie in: 1) being familiar with the needs of local audience; 2) concentrating on one side; 3) Local media have a sense of audience affinity. The disadvantages are: 1) the news source: CCTV monopoly, lack of first-hand information; 2) interactive: the network first, lack of interaction; 3) economic power: lack of funds, it is difficult to bear the high expenses reported in the competition. According to the study, if a city television station ensures its place in the news coverage of the Olympic Games, it must first of all conduct an objective and comprehensive analysis of its own advantages and avoid weaknesses and give full play to its advantages. They should look at themselves in a ’’ horizontal ’’ manner: Do not blindly move.