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随着经济的发展和人们生活水平的不断提高,人们对商品也变得越来越挑剔了。面对成千上万不同层次、不同需求的消费者,市场营销人员不得不绞尽脑汁、使出浑身解数。成功的秘诀之一就是变以往的不分消费对象的“一统推销”的方法,改为现在的有针对性的、个性化的推销方式。可口可乐广告的变迁 1971年美国爱利克斯广告公司,曾为可口可乐作了一个著名的电视广告,画面上,下同肤色的人,有男人、女人、老人和小孩,大家都在畅饮可口可乐。这则电视广告一用就是十儿年。那个时候,美国大众市场
With the economic development and continuous improvement of people’s living standards, people are becoming more and more critical of the commodities. The face of thousands of different levels and different needs of consumers, marketers have to rack their brains, do their best. One of the secrets of success is to change the “unified marketing” method of past consumer objects to the current targeted and individualized marketing methods. Changes in Coca-Cola ads In 1971 the United States Alex advertising company, who made a famous Coca-Cola TV ads, the same color, the same man, woman, elderly and children, everyone is Coca-Cola. This is a television advertisement used for ten years. At that time, the American mass market