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新《广告法》9月1日起施行。这是广告法实施20年来首次修订。此次《广告法》修改的幅度非常大,例如新增广告代言人的法律义务和责任的规定、严控烟草广告发布、新增关于未成年人广告管理的规定,并加大了惩处力度,规定两年内有3次以上违法行为或者有其他严重情节的,最高可罚200万元。新《广告法》规定:①明星为虚假广告代言,一旦遭遇行政处罚,3年内不能再代言②严管保健食品、医疗、药品广告③未使用过商品,不得为其代言④10岁以下孩子不能作广告代言人⑤禁止在大众传播媒介或公共场所发布烟草广告。
The new “Advertising Law” came into effect on September 1. This is the first revision of the advertising law implemented in 20 years. The “Law of Advertising” amendment to a very large extent, such as the new spokesman for the legal obligations and responsibilities of the provisions of the strict control of tobacco advertising, the new regulations on the advertising of minors, and increased penalties, the provisions of If there are more than 3 violations in two years or other serious circumstances, the maximum penalty may be 2 million yuan. The new “Advertising Law” states: ① celebrity endorsement of false advertising, once subjected to administrative penalties, can not speak for three years ② strict control of health food, medical, pharmaceutical advertising ③ unused goods, shall not be endorsed ④ children under the age of 10 can not be Ad spokesman ⑤ prohibit the release of tobacco advertising in the mass media or public places.