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未来,二维码电视互动技术会对电视媒体产生深远影响的原因,也许就在于:注意力经济时代,媒体消费的大量价值,最终要通过社交关系来沉淀,否则就是一次性消费,是在浪费注意力。当下,基于二维码电视互动而走到一起,宏蝠公司和湖南卫视一起上演了一部璀璨人生,却依然夜夜枕戈待旦,渴望热血出关。
In the future, the reason why the interactive technology of two-dimensional code TV may have a profound impact on the television media may lie in the following: in the era of attention economy, the mass value of media consumption eventually settles through social relations; otherwise it is one-time consumption and is wasted attention. At present, based on two-dimensional code interactive television and come together, the macro-bat company and Hunan Satellite TV staged a bright life, but still eager for every night, longing for blood.