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在并不乐观的市场环境中,科技类出版商该如何完成内容供应商到解决方案提供商的华丽转身?改变原来产品和用户简单的“二维”关系,向产品融入用户工作和科研的“三维”模式转变,是Wiley一直在探索的。自2008年金融危机以来,以欧洲及北美为代表的部分地区图书馆预算有所缩减,加之实体书店关闭及渠道不断整合导致纸质图书销量近年来持续走低,科技类出版商的日子也并不好过。在并不乐观的市场环境中,科技类出版商应如何发掘自身优势,成功完成内容供应商到解决方案提供商的华丽转身?
In a not-so-optimistic market environment, how do technology publishers turn content providers into solutions providers? Change the simple “two-dimensional” relationship between original products and users, and integrate them into users’ work and research “Three-dimensional ” mode change is Wiley has been exploring. Since the financial crisis in 2008, the budget for libraries in some regions, including Europe and North America, has been reduced. Combined with the closure of physical bookstores and the continuous integration of channels, paper book sales have been declining in recent years. Better. In the not-optimistic market environment, how should technology publishers find their own advantages and successfully turn content providers into solutions providers gorgeous turn?