近年来,在信息化的背景下,新媒体作为一种新的传播形式不仅影响着人们的生活,同时还影响着旅游专业的教学改革步伐。本文主要介绍了新媒体的概述,分析了新媒体对旅游专业教学的影响,并详细探索了新媒体背景下旅游专业教学的改革策略,提高旅游专业的教学效果。 In recent years, under the background of informationization, as a new form of communication, new media not only affects people’s life, but also affects the pace of teaching reform in tourism specialty. This article mainly introduces the overview of new media, analyzes the impact of new media on tourism teaching, and explores in detail the reform strategy of tourism teaching in new media to improve the teaching effect of tourism specialty.