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社会的飞速发展,人均生活水平有了显著的提高,人们不再局限于物质生活的享受,而开始注重精神方面的需求。旅游行业的发展,作为满足人们精神方面需求主要方式,开始蓬勃发展。我国作为拥有五千年传承文化的大国,将传统文化融入到旅游行业的管理中来,可以更好的提升人们对精神的需求。本文主要对中国传统文化对旅游管理方面的影响作出分析,并研究出传统文化融入其中的行之有效的方案和对策。
With the rapid development of society and a marked improvement in the standard of living of the average person, people are no longer confined to the enjoyment of material life but are beginning to pay attention to their spiritual needs. The development of the tourism industry has started to flourish as the main mode of meeting people’s spiritual needs. As a big country with a 5,000-year heritage culture, our country has integrated traditional culture into the management of the tourism industry and can better enhance people’s spiritual needs. This article mainly analyzes the influence of Chinese traditional culture on tourism management and studies the effective solutions and countermeasures of integrating traditional culture into it.