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布依族枫香染纯真、雅致的独特艺术形式是布依族特有的风貌和个性展现。本文通过对布依族枫香染的应用设计定位、图案创新设计、应用拓展和营销策略四个方面进行了探研,认为其创新设计应以布依族手工艺术品作为切入点,取“布依蓝”等传统艺术之精髓,将其特殊视觉形式应用到多领域的形象整合设计中,针对市场需求,提供多样化的系列产品以满足消费者的特殊需求,才能使这一民族工艺奇葩得以保护、传承和复兴。
Bouyei maple fragrant dye pure, elegant and unique art form is Bouyei’s unique style and personality show. This paper explores the application design positioning, pattern innovation design, application development and marketing strategy of Buyi ethnic maple syrup, and considers that its innovative design should take the Buyi ethnic handicrafts as the starting point, take “Buyi Blue ”And other traditional art essence, the application of its special visual form to the integration of image design in many areas, in response to market demand, providing a wide range of products to meet the special needs of consumers in order to make the wonderful ethnic process to be protected , Heritage and rejuvenation.