事件营销已经让品牌趋之若鹜,更何况奥运这样四年一度的超级事件。对于品牌与媒体来说,火热的奥运营销时刻已经来临。更有意思的是,严格意义上说,这是数字时代的第一次奥运会,伦敦奥运无可回避地与数字化相遇。正在进行的数字奥运营销是否让某些传统的奥运营销规则改变呢?回答是肯定的。可以从几个方面简述一二: Event marketing has made the brand all the rage, not to mention the Olympics such a quadrennial super event. For brands and media, the fiery Olympic marketing moment has arrived. More interestingly, in the strict sense, this is the first Olympics in the digital age. The London Olympics inevitably met with digitization. Does the ongoing digital Olympic marketing change some of the traditional Olympic marketing rules? The answer is in the affirmative. One or two can be briefly described: