近几年,景德镇旅游业取得快速发展,但发展速度仍比不上其他旅游大市,如何提高景德镇旅游业竞争力成了一大难题。本文从景德镇文化创意产业与地方旅游业融合发展的必要性出发,找出目前融合过程中存在的问题,并针对问题提出融合发展的对策。 In recent years, the rapid development of tourism in Jingdezhen, but the pace of development is still lower than other major tourism markets, how to improve the competitiveness of tourism in Jingdezhen has become a major problem. This article starts from the necessity of the integration of cultural and creative industries and local tourism in Jingdezhen, finds out the problems existing in the process of integration and puts forward the countermeasures for the integration and development of the problems.