论文部分内容阅读
2011年政府就公布了《党政机关公务用车选用车型目录管理细则》,这个细则被媒体简称为“自主品牌双18”——自主品牌排量不超过1.8 L,价格不超过18万元。这个新标准最终落实到了2012年出台的《2012年度党政机关公务用车选用车型目录》上。最近有消息说政府正考虑降低采购价格上限,这样做确实有利于降低政府运行成本。但政府公务用车采购自主品牌显然并不应仅仅是为了节省政府运行成本,如果单纯为了降低成本,合资品牌2.0 L产品的价格已经降低到18万元以下。政府采购自主品牌更重要的意义在于提升自主车企的品牌形象,通过在采购标准中设立研发投入
In 2011, the government announced the Administrative Rules on Directory Selection of Official Vehicles for Party and Government Organs, which is referred to by the media for short as “independent brand double 18” - the displacement of its own brand does not exceed 1.8 liter and the price does not exceed 180,000 yuan. This new standard was eventually implemented in 2012, “2012 party and government agencies official vehicles selected car catalogs.” Recently there is news that the government is considering lowering the purchase price ceiling, which is indeed conducive to reducing government operating costs. However, it is obvious that government-owned commercial vehicles purchasing independent brands should not only save government running costs. If the cost of joint-stock 2.0L products has been reduced to less than RMB 180,000 solely for the purpose of reducing costs, The more important significance of government procurement independent brands lies in enhancing the brand image of independent car companies by setting up R & D investment in purchasing standards