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作者认为,媒体未来的最大价值,就是能够清楚地说出,媒体所代表的受众到底是什么样的一群人。传统媒体的核心资源就是风格化品牌。媒体打造自己的风格化品牌可从三方面着手:只提供“精众”内容、只满足所有受众的某一种需求、成为强关系的社区。
The author believes that the greatest value of the media’s future is to be able to state clearly what kind of people the media represents. The traditional media’s core resource is the stylized brand. Media to create their own stylized brand can start from three aspects: only provide “refined public ” content, only to meet the needs of all audiences to become a strong relationship with the community.