随着人民生活水平的普遍提高,旅游行业也得到了一定程度的发展,这就要对其采取一些措施来对其更好的进行管理。从当前我国旅游业的现状出发,采取手段对旅行社进行有效管理,可以在很大程度上促进我国旅游业更好的发展。本文就从旅行社做到品牌化经营的原因出发,通过客观的分析当前我国旅行社要想做到品牌化经营所面临的几个问题,提出几点建议,希望能给旅行社相关的单位以及工作人员一些启示,促进我国旅游业的发展。 With the general improvement of people’s living standards, the tourism industry has also been developed to a certain extent, so some measures should be taken to better manage it. Starting from the current situation of China’s tourism industry and taking measures to effectively manage travel agencies, it can greatly promote the better development of China’s tourism industry. This article starts from the reasons why the travel agencies do the brand management and objectively analyzes the problems that the travel agencies in our country want to achieve the brand management and puts forward some suggestions in the hope of giving some travel agencies and staff some Enlightenment and promote the development of tourism in our country.