Days Inn’s Development Path in China

来源 :Beijing Review | 被引量 : 0次 | 上传用户:smalldong224
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
In June 2011, Days Inn China held its fourth general managers’ annual conference in Xi’an, capital city of northwest China’s Shaanxi Province. With five new deals to build hotels, Days Inn is about to open its 100th hotel in China—so this annual conference marked a new starting point for the group.
Since Days Inn, a hotel group from the United States, entered the Chinese market in 2004, it has signed deals to build 99 hotels with more than 23,000 rooms in China. Covering 21 provinces, 62 cities and four autonomous regions in China, it now boasts the youngest and fastest growing international hotel brand in the middle market.
Chen Jiacai, CEO of Days Inn China, talked about the development path of the group in China.
Market positioning
In China, Days Inn has five brands of different star grades to satisfy various demands of its customers. What it attaches the most importance is the middle market. Since its entry to China, it has put its focus on the middle market.
This far-sightedness owes to Chen’s excellent knowledge of the Chinese market. With three decades’ experience in world renowned hotels chains, including Shangri-La, Mandarin and Holiday Inn and 24 years’ hotel management experience in China, he has formed unique insights into the Chinese hotel market.
“Many people think 5-star hotels and budget hotels have very bright prospects, but middle-level hotels don’t have much potential. I don’t think so. As far as I see it, high-end hotels are becoming increasingly costly. As a result, part of their customers will flee. On the other hand, the residential needs of business people are increasing and they have increasing budgets as well. In addition, most Chinese families prefer middle-level hotels while traveling,” said Chen.
Therefore, Days Inn gives top priority to middle-level hotels and business hotels in its development plan in China. China is a country with more than 600 cities, and middle-level hotels will surely see great success here, said Chen.
Based on this market positioning, the group has expanded in China’s second-tier cities and thirdtier cities. So far, it has entered several big business regions, including Chongqing, South China and Northeast China. In Chongqing alone, it already has 14 hotels.
Strong cohesion
At the annual conference in Xi’an, general managers from more than 40 hotels gathered together. “Days Inn advocates an open and forthright style. We hope everyone can be happy here and we are a big family,” said Chen during the conference.
The group can’t develop without local talent, said Chen. He attaches great importance to training at the management level.
Under the theme of “quality and valuepriced,” the conference set a series of forums for discussion, centering on how to enhance the group’s service quality through training resources. Such targeted annual conferences and training activities are welcomed by all the hotels of the group.
Brand building
The brand of Days Inn was created in the United States in 1970. Today, it has more than 160,000 rooms in 15 countries across the world. And it ranks fifth in the global hotel brand list published by Hotels magazine.
The core value of the group’s management is humaneness, concluded Chen. “To be specific, humane management means to provide humane service to customers. Each hotel must have a very clear mind about what the customer needs. Only in this way can we provide humane services to the customers.”
“Our beds must be comfortable, our showers must be strong and our breakfasts must be delicious,” said Chen.
He further introduced Days Inn’s advantages. Its price is not too high, which makes customers feel it’s a good value for money. There is also a VIP card plan to keep our customers, and these VIP cards can be universally used across the world.
Days Inn China is in rapid expansion and growth mode. This excellent performance owes to experienced hotel management professionals both domestic and international who understand the Chinese market and customer needs.
“We are confident of our ability and we believe we have huge potential. We have given top priority to the middle hotel market for seven years in China and will continue with this positioning in the future, so as to maintain sound, top-quality development,” Chen said.
其他文献
2001年北京申奥成功以来,在党中央、国务院的关怀支持下,在北京市委、市政府的正确领导下,全市认真贯彻落实科学发展观,不断加大环境保护力度,努力改善空气质量.经过全市和周
期刊
目的:观察脑卒中合并吞咽功能障碍患者行康复护理后的效果.方法:收集2015年10月-2016年10月我科收治的48例脑卒中合并吞咽功能障碍的患者,按照康复护理的方法分为观察组和对
跳出农田不是说不种棉花,而是要加大农业产业结构调整的力度.在当前没有更好的产业代替棉花的情况下,要通过科技提高棉花的产量和效益.在此基础上以公司+农户的形式发展涉农
期刊
随着我国医学事业的不断发展,剖宫产技术逐渐的成熟,对于解决难产、胎位不正等问题具有显著的效果.但是剖宫产会对产妇的身体造成很大的创伤,在产后麻醉效果褪去后,产妇的疼
必须要建立完善的团场财务体制,加大改革力度,建立责权明确的财务体制.在财务管理中,我们既要开源又要节流,特别要注重开源,开源就是发展.没有发展,任何事情都无从谈起.——
新时期、新形势、新任务赋予了工会组织新的历史使命.工会组织如何围绕中心、服务大局,项目家文化建设无疑是一个很好的切入点.近年来,在项目家文化建设上我们积极探索和实践
作为科技与艺术的产物,数码绘画为越来越多的人所熟知,因其高效便捷、画面效果突出,逐渐成为时代的宠儿.与之相对应的是手绘,在数码绘画的强烈冲击下,它保留着自己独特的灵气
大众创业、万众创新是我国结合新时代特点推举的一项国家级重要战略.“双创”作为各级政府所需要提倡和采取的重要政策,凭借以中小企业创新发展需求为基本点,通过联合高等学