现在是“注意力”的黄金时代,以往受到媒介忽视的人们突然真正享受到了上帝的滋味,媒介开始大讲特讲互动,意思就是要与受众加强联系、多听受众的意见来指导传播。对这种现状贡献甚大的是新兴媒介势力——网络。而网络媒体引以为豪的正是传统媒体千方百计设法弥补的互动性。互动,似乎大家都知道它应该意味 Now that it is the golden age of “attention,” people who have previously been neglected by the media suddenly and truly enjoy the taste of God. The media have begun to make special speeches and interactions. The meaning is to strengthen contact with the audience and listen to the opinions of the audience to guide the dissemination. What makes a big contribution to this status is the emerging media power - the Internet. The online media is proud of the traditional media do everything possible to make up for the interactive. It seems like everyone knows it should interact