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播音主持对象感是播音主持创作的重要概念之一,是播音主持传播活动达到理想效果的重要手段。笔者认为,播音主持对象感是在考虑传播对象特点、节目宗旨等前提下,设计播音主持技巧的思维活动,而对象感的出现是以旁观者视角为前提的。本文拟从宏观层面和旁观者视角进行分析,以揭示播音主持传播活动中对象感的生存境遇、实现方式和本质特征。
Broadcast host sense of object is the main concept of broadcast hosting one of the creative broadcast is the main means to achieve the desired effect of communication activities. The author believes that the sense of broadcast host object is to consider the dissemination of object characteristics, program objectives and other premise, the design of broadcast hosting skills of thinking activities, and the appearance of the object is based on the perspective of the onlooker as a precondition. This article intends to analyze from the macroscopic level and bystander perspectives to reveal the living conditions, ways of realization and essential characteristics of the object sense in the broadcast activities.