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随着生产力的发展,人们的生活水平有所提高,人们在解决了吃饱穿暖的最低物质需求后,开始寻求精神文化领域的强烈认同感。汉服文化从沉睡中惊醒,各地汉服组织如雨后春笋般不断建立,以复兴中华五千年文明的汉服运动也随之开展而来,2003年王乐天成为第一个把汉民族的传统服装穿上了街头的人,如今越来越多的年轻人穿着汉服上街。与此同时,汉服市场还是一个有待发展成熟的市场,远远没有达到饱和的状态,况且,“汉服热”的潮流还在持续高涨,给商家提供了十分有利的发展空间,因此结合流行元素增强创新意识为汉服市场融入新的生命力势在必行。
With the development of productive forces, people’s living standards have been raised. After they have solved the minimum material needs of fullness and warmth, they began to seek a strong sense of identity in the spiritual and cultural fields. Chinese clothing culture awakened from the slumber, all over Hanfu organizations have mushroomed continue to establish, in order to revive the 5000 Chinese civilization Hanfu movement also followed, in 2003 Wang Lotte became the first Han nationality to wear traditional costumes Street people, and now more and more young people wearing Chinese clothing to the streets. At the same time, the Chinese clothing market is still a mature market to be developed, far from reaching a state of saturation. Moreover, the trend of “Chinese clothing hot” continues to rise, giving businesses a very favorable space for development. Therefore, Elements to enhance the sense of innovation for the Chinese clothing market into the new vitality is imperative.