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国家和城市之间的交流越来越密切,大量陌生人群涌入城市,城市导向标识对于城市的交通、规划、人流分布都有重要作用。精致、合理的导向标识设计可以反映一个城市的风情。城市的快速发展和中国设计行业的薄弱使得我国的城市导向标识存在很多问题。文字作为城市导向标识的主要组成部分,其设计尤为重要。文字是信息传达的重要载体,协调的、有特色的、人性化的字体设计是城市文化的剪影,是提升城市形象和竞争力的有力因素。
The exchange between countries and cities is getting closer and closer. A large number of strangers crowd into the cities. Urban-oriented identification plays an important role in the traffic, planning and distribution of urban traffic. Delicate and reasonable design of the logo can reflect the style of a city. The rapid development of cities and the weakness of China’s design industry make our city-oriented signs have many problems. As a major part of city-oriented signage, the design of text is especially important. Text is an important carrier of information transmission. The coordinated, distinctive and humane typeface design is the silhouette of urban culture, which is a powerful factor in enhancing the city’s image and competitiveness.