影视作品的推出和风靡,不仅能提高拍摄地的知名度,还能成为游客旅游目的地的选择因素之一。旅游目的地影视营销在我国尚处于起步阶段,但其对旅游的推动作用日趋明显,近年来开始受到学者们的关注。 The introduction of film and television works and popular, not only can improve the visibility of the filming, but also become one of the tourist destination choice factor. Television marketing of tourism destination is still in its infancy in our country, but its role in promoting tourism has become more and more obvious. In recent years, scholars began to pay attention to it.