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2001年4月15日,作为江苏洋河集团市场部负责人,我被公司安排全权策划即将于10月份在郑州举行的全国糖酒交易会事宜。4月16日,我们来到了郑州进行前期的调研工作,尽管事先早已有了心理准备,到了郑州还是被高得离谱的房价和广告价格吓了一跳。普通的三星级宾馆的价格被抬到了12000元以上,位置一般的展厅的价格也在10万左右。根据这种情况,我粗略地估算了一下,按照事先设计的效果来预计,我公司的总投入至少要在300万元。这大大地超出了我们的预算。怎么办?我们一方面和广告公司商谈,考察一个又一个地点,了解各方面行情,一方面开始寻求别的途径。
April 15, 2001, as the head of marketing department of Yanghe Group in Jiangsu, I was arranged by the company to plan the forthcoming national sugar and liquor fair to be held in Zhengzhou in October. On April 16, we came to Zhengzhou to carry out the preliminary research work. Although psychologically prepared in advance, we were shocked by the abrupt price hikes and advertisement prices in Zhengzhou. The price of an ordinary three-star hotel was carried over 12,000 yuan, the price of the general location of the exhibition hall is about 100,000. According to this situation, I roughly estimate a bit, according to the pre-designed results to predict the total investment of our company at least 3 million yuan. This greatly exceeded our budget. What should we do? On the one hand, we talk to advertising agencies, examine one place after another, understand all aspects of the market, and start looking for alternative ways.