广告学本应是一门理论学习与实践教育并重的学科,中国现代平面设计的发展形成了新的设计需求。艺术教育中个性化设计、绿色设计观念以及创意的图形表现便于公众对广告主题的认识、理解与记忆。学校与企业的合作,新的教育改革设计者以适应不断变化的设计潮流,从而锻炼学生的独立工作能力和社会能力。 Advertising should be a theory and practice of education should pay equal attention to the discipline, the development of China’s modern graphic design has formed a new design needs. Personal education in art design, green design concepts and creative graphics to facilitate public awareness of the theme of advertising, understanding and memory. Schools and businesses, the new education reform designers to adapt to changing design trends, so as to train students to work independently and social ability.