旅游纪念品作为旅游商品的核心部分,在推动了旅游目的地人口就业、增加居民收入等方面都有重要作用。特别地,旅游纪念品作为旅游目的地形象的体现和载体,在离开其所依存的旅游地之后,更能起到对旅游地进行宣传、推广的作用。但是长期以来,旅游纪念品市场始终存在不少问题,这些问题的解决也极大地影响着当地旅游业的健康发展。 As a core part of tourism products, tourist souvenirs play an important role in promoting the employment of population in tourist destination and increasing the income of residents. In particular, tourism souvenirs as a manifestation of the destination image and carrier, after leaving the place it depends on tourism, can play a tourist destination to promote and promote the role. However, for a long time, there are always many problems in the tourist souvenir market. The solution of these problems has also greatly affected the healthy development of the local tourism industry.