在近期出版的《乔尼·艾维,苹果卓越产品背后的天才》(JonyIve,The Genius Behind Apple’s Greatest Products)一书中披露:乔布斯最初并不喜欢白色,设计团队是以一种“灰白色”(月光灰)的过渡,使乔布斯最终接受了白色。不禁想起当年在纽约与4A公司一起为广告定主题色彩时,一个个PMS号地对比与推敲(纠结),经常白色就有十几种选择,辨色率高的职业营销人往往PMS差一个号也能肉眼察觉出差异。想想乔尼与他的设计团队当年竟然用“月光灰”将乔布斯这等对色彩美学高度敏感之 In a recent publication, Jony Ive, The Genius Behind Apple’s Greatest Products, Steve Jobs initially did not like white, and the design team used a “gray-white ”(Moonlight Gray) transition, so that Jobs eventually accepted the white. Can not help but think of New Year in New York and 4A company set the theme color for the ads, one by one PMS contrast and scrutiny (tangle), there are often more than a dozen white options, high resolution professional marketing PMS is often a poor number Can also detect the difference between the naked eye. Think Jonny and his design team turned out to be “highly sensitive to color aesthetics” by Jobs such as Moonlight Gray