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营销者说品牌必须对产品性价比、价格管控、渠道网点布局等方面管理到位,让经销商持续盈利,才能良性发展。斯巴鲁于2004年进入中国市场,2013年是斯巴鲁在华第9个年头,也是继2011年的日本地震和2012年“钓鱼岛事件”影响销量之后的一年。这一年,斯巴鲁共销售5.7万台整车,相较于2012年同比增长30%,恢复了2010年时销售快速增长的状态。而除销售“回暖”之外,2013年对于斯巴鲁的重要意义还在于庞大汽贸集团股份有限公司与富士重工业株式会社合资成立“斯巴鲁汽车(中国)有限公司”正式投入运营。斯巴鲁汽车(中国)从2013年10月1日起,全权负责斯巴鲁品牌在中国市场的进口整车销售、市场营销以及售后服务等业务。
Marketers say that the brand management must be put in place for product price / performance ratio, price control, channel network layout, etc., so that distributors can continue to make profits so that they can develop soundly. Subaru entered the Chinese market in 2004, the 9th year of Subaru being in China in 2013 and the year following the Japan Earthquake in 2011 and the “Diaoyu Island Incident” in 2012. This year, Subaru sold a total of 57,000 units of vehicles, up 30% from the same period in 2012, resuming rapid sales growth in 2010. In addition to the sales “warmer ”, the significance of 2013 for Subaru is also the establishment of a joint venture between Pangam Auto Trade Group Co., Ltd. and Fuji Heavy Industries Co., Ltd. “Subaru Motor (China) Co., Ltd.” was formally put into operation. Subaru Motor (China) from October 1, 2013 onwards, solely responsible for the Subaru brand in the Chinese market imported vehicle sales, marketing and after-sales service business.