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随着世界经济一体化进程的加快,一个城市召开国际会议和举办国际展览的数量和规模,已成为衡量这个城市能不能跻身国际知名城市行列的一个重要标志。有位会展专家说:“如果在哪个城市办一个国际会展,就好比有一架飞机在城市上空撤美元。”这句话形象地描述出会展业在现代经济社会中的重要性和影响力。作为一种新的经济现象和经济发展的新增长点,会展经济已经被中国许多大城市列入重点发展的行业,并日益向国际化、专业化、规模化和品牌化方向迈进。
With the acceleration of world economic integration and the number and scale of international conferences and international exhibitions held by a city, it has become an important indicator of whether this city can rank among the world’s most famous cities. One exhibition expert said: “If you do an international convention and exhibition in which city, it is like having an aircraft withdrawing the dollar over the city.” This sentence vividly depicts the importance and influence of the MICE industry in the modern economy and society. As a new economic phenomenon and a new growth point of economic development, convention and exhibition economy has been listed in key industries in many large cities in China and increasingly marched toward globalization, specialization, scale and branding.