新常态下供给侧改革已成为旅游业转型发展的必然需求。本研究以泰安市山西街村为例,分析了传统村落旅游供给体系存在的问题。结合旅游目的地实际状况,探讨了旅游目的地供给侧改革的必要性;从扩大全域境内旅游供给总量、提升旅游产品供给质量、创新旅游产品供给路径几方面,提出了传统村落旅游竞争力的提升路径。 Supply-side reform in the new normal has become an inevitable requirement for the development of tourism industry. This study takes Shanxi Village in Tai’an City as an example to analyze the existing problems in the traditional village tourism supply system. Based on the actual situation of tourist destinations, the necessity of reform on the supply side of tourist destinations is discussed. From the aspects of expanding the total domestic tourism supply, improving the quality of tourism products supply and innovating the supply routes of tourism products, the paper proposes the competitiveness of traditional village tourism Raise the path.