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鞍山市核心景区近年来旅游发展迅速,旅游接待量逐年增加,而在管理和服务上的问题却日益凸显。主要问题表现在旅游发展短视、旅游引导缺位、文化内涵发掘不够和旅游宣传促销不力,针对这些问题,鞍山市核心景区应做到重视重游,改一日游为多日游;改进旅游引导;完善解说标识系统,融文化元素于旅游商品;加强旅游宣传促销,开展互联网营销等。
In recent years, the core tourist attractions of Anshan have developed rapidly and the amount of tourist reception has been increasing year by year. However, the problems in management and service have become increasingly prominent. The main problems are manifested in short-sighted tourism development, the absence of tourist guides, inadequate excavation of cultural connotations and inefficient promotion of tourism. In response to these problems, Anshan’s core scenic spots should pay attention to repeated visits and change one-day trips to multiple-day trips. ; Improve the system of commentary and marking, financial elements of tourism products; to strengthen tourism promotion, Internet marketing and so on.