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绝大部分保险公司只是将线下产品简单地搬到线上,产品创新不足。随着E时代的降临,智能手机和3G网络迅速普及,移动营销的运用如火如荼。我国保险业也积极跟进,大力探索移动互联网保险营销新渠道。移动互联网保险营销渠道的发展2010年起,保险业逐渐推出了移动展业平台。如2010年7月,中国平安人寿率先在全国推出MIT,次年7月升级后的二代MIT平台上线。该平台用户规模目前已超过40万,保费收入占整个
The vast majority of insurance companies just simply offline offline products, product innovation is not enough. With the advent of the era of E, the rapid popularization of smart phones and 3G networks, the use of mobile marketing in full swing. China’s insurance industry also actively follows up and vigorously explores new channels for mobile Internet insurance marketing. The Development of Mobile Internet Insurance Marketing Channels Since 2010, the insurance industry has gradually introduced the mobile exhibition platform. For example, in July 2010, China Ping An Life Insurance Co., Ltd. took the lead in launching MIT nationwide and upgraded the second-generation MIT platform in July the following year. The platform user size currently has more than 400,000, premium income accounted for the entire