案例点评针对品牌上市活动中的意外插曲以及不可预测的现场状况,奥迪第一时间选择正面发声、真实面对媒体和受众,并通过领导的幽默解读、妥善的后续维护以及传播,转危为机,借势扩大了正面传播的范围和力度。既把握了最佳时机,也以正面的态度应对,奥迪“Q7下海”事件的危机公关处理是一个很好的借鉴。获奖感言一汽-大众奥迪销售事业部公关部公关经理陈明吉:首先非常感谢主 Case Comments For the accidental episode in the brand listing campaign and unpredictable scene conditions, Audi chose to make a positive statement for the first time and face the media and audience in real terms. Through the leadership’s humorous interpretation, proper follow-up maintenance and dissemination, turning crisis into opportunity , The occasion expanded the scope and intensity of positive communication. Not only grasp the best time, but also to deal with the positive attitude, Audi “Q7 under the sea ” crisis crisis PR deal is a good reference. Award-winning speech FAW - Volkswagen Audi Sales PR Manager Chen Mingji public relations: First of all, thank you very much