泸州旅游资源十分丰富,游客人数逐年大幅增加,为旅游工艺品的开发经营提供了良好的发展机遇。但是,泸州旅游工艺品品种少,工艺落后,设计制作人才缺乏,营销手段陈旧,与旅游发展的势头极不协调。在抓好传统旅游工艺品生产的同时,围绕泸州旅游产业发展重点,开发极具地方特色的旅游工艺品,打造旅游工艺品品牌,使旅游工艺品成为泸州旅游发展新的经济增长点,是发展泸州旅游产业的一项重要战略任务。 Luzhou tourism resources are very rich, a substantial increase in the number of tourists year by year, for the development of tourism crafts provides a good opportunity for development. However, less variety of Luzhou tourism products, technology behind, the lack of design talent, marketing outdated, and the momentum of tourism development extremely uncoordinated. Doing a good job in the production of traditional tourism crafts, Luzhou focus on the development of tourism industry, the development of tourism products with great local characteristics, to create tourism crafts brand, tourism and crafts to become a new economic growth point Luzhou Tourism is the development of Luzhou tourism industry An important strategic task.