文创,即文化创意产业,顾名思义,是通过创意性发挥,对文化进行再次加工,从而形成的新兴产业。近年来,随着社会和经济的发展,人们对于文化产品与服务的需求也逐渐增加,尤其是对于传统文化的热爱和对新兴文化的追求,催生了“文化热”的现象,各式各样的“文创”品牌也随之不断问世。在这股时代的潮流下,南京市博物总馆与其各分馆,也通过对自身文化资 Cultural and creative, that is, cultural and creative industries, as the name suggests, is a new industry formed through creative play and cultural rework. In recent years, with the social and economic development, people’s demand for cultural products and services has also gradually increased, especially for the traditional culture and the pursuit of emerging culture, which has given birth to the phenomenon of “cultural fever.” Variety of “Wen Chuang” brand will also continue to come out. In this era of tide, Nanjing Museum Museum and its branches, but also through their own cultural capital