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运用文献资料、数理统计、逻辑分析等方法,利用营销学的SWOT分析原理,对深圳举办世界大学生运动会进行SWOT分析,更准确把握举办世界大学生运动会的优势、劣势,认清举办大运会所呈现的机会和威胁。这对于成功举办世界大学生运动会,如何更好地利用承办世界大学生运动会的契机,为深圳市提升国际城市品牌,打造国际化大都市提供参考和借鉴。
Using the methods of literature, statistics and logic analysis, using the principle of SWOT analysis in marketing, SWOT analysis is conducted to hold the World University Games in Shenzhen to more accurately grasp the advantages and disadvantages of holding the World University Games and understand the opportunities presented by the Universiade And threat. This is a good opportunity for hosting the World University Games to take advantage of the hosting of the World University Games to provide a reference and reference for Shenzhen to enhance its international city brand and create an international metropolis.