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一、什么是核心消费者所谓核心消费者具有两重意义:第一种是指重度消费者即自身消费量大、消费能力强,把握住这些消费者就意味着把握住了现实的销量;另一种层次的意义是指在一定的社会圈层中具有消费示范性的消费者,把握住这些消费者就意味着把握住了一大批潜在的销量。无论是第一种还是第二种都是我们强调的核心消费者。
First, what is the core consumer The so-called core consumers have two meanings: The first refers to the heavy consumer that their own consumption, spending power, to grasp these consumers means to grasp the reality of sales; the other The meaning of a hierarchy refers to consumers who have consumption demonstration in a certain social circle. Grasping these consumers means holding a large number of potential sales volumes. Both the first and the second are the core consumers we emphasize.