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目前营销有三大痛点:精准营销效率下降、场景化营销信息不足、全球营销渠道缺失,而互联网的应用已经远远过剩,但又互为孤岛,用户的选择变得困难,使用异常低效。只有释放终端的生态价值才能催化新一轮的产业剧变。未来智能终端的入口之战,将会开启生态终端产业的变革,激发全球营销的新价值。
At present, there are three major marketing pain points: the decline of precision marketing, scene marketing information, lack of global marketing channels, and the Internet has far excess applications, but each other islands, the user’s choice becomes difficult to use abnormally inefficient. Only release the ecological value of the terminal can catalyze a new round of industry changes. Future war on the entrance of intelligent terminals, will start the transformation of eco-terminal industries, to stimulate the new value of global marketing.