网络消费越来越成为一种人们追求的主要消费方式,进行网络消费的人群越来越多,本文以网络消费者行为特征为研究对象,首先分析了网络消费者的行为特征,其次探讨了影响网络消费者购买行为的主要因素,最后探讨了针对网络消费者的营销策略。 Network Consumption is becoming a kind of main consumption way pursued more and more by people. There are more and more people who consume online. This paper takes the characteristics of consumer behavior as the research object. Firstly, it analyzes the behavior characteristics of online consumers, and then discusses the influence The main factors of online consumer buying behavior, and finally discusses the marketing strategy for online consumers.