本文将演化博弈理论应用于旅游标准化管理中,通过对旅游标准化建设中旅游企业与监管部门之间进行长期博弈推演。认为:旅游监管部门要加强制度建设,做好制度设计,不给企业投机机会;同时,上级政府要给予监管部门足够的监管动力。 In this paper, evolutionary game theory is applied to the management of tourism standardization. Through the long-term game deduction between tourism enterprises and regulators in the construction of tourism standardization. The author thinks: The tourism supervision department should strengthen the system construction, do well the system design, and do not give speculation opportunity to the enterprises. At the same time, the higher level government should give the supervisory department sufficient supervision power.